Unlocking the Magic of Sydney Wedding Photography: Top Wedding Photographers at Your Service

Who are the best Sydney wedding photographers?

Introduction to the top Sydney wedding photographers

Sydney, with its picturesque locations and vibrant culture, has fostered a community of award- winning wedding photographers. Pioneers such as Images by Kevin, Translucent Photography, and countless others have earned critical acclaim and 5-star reviews for transforming wedding Photography in Sydney into a fine art. These photographers are part of the esteemed wedding industry, known for their quality wedding services and boutique wedding photography studio experiences.

What makes them the best wedding photographers in Sydney

Exceptional talent, combined with years of experience, and a brisk creative fervor, set these professional photographers apart in the competitive field of wedding photography. They specialise in capturing timeless wedding images that highlight the emotion, euphoria, and love inherent in every wedding day. They are renowned for creating wedding albums that tell an inscrutable, enchanting story. Their photography packages start with various options to accommodate different needs, ensuring that every couple can find packages to suit their unique vision.

How to choose your Sydney wedding photographer

Always look for a wedding photographer whose portfolio resonates with your vision of the perfect wedding imagery. Check reviews, testimonials, and samples of their work. Your wedding Photographer should be able to perceive your wedding’s aura, translating it into splendid, candid photos that encapsulate the essence of your special day. It's beneficial to choose a Sydney based wedding photographer who is familiar with wedding venues across Sydney and the Southern Highlands, ensuring they can capture your perfect moment photography in any setting.

What can I expect from Sydney wedding photography?

Understanding the wedding photography packages

Wedding photography packages often vary in inclusions, with options for both photography and videography. It's essential to understand the details of the package: how many hours of coverage, the number of photographers, post-processing, and the delivery format of your wedding photos and video. Videography packages often complement photography services, providing a comprehensive wedding photography and videography packages experience. Studios like Kevin Lue Photography offer standard packages that include a team of professional photographers and videographers to ensure every angle of your special day is captured.

The wedding day: Capture your perfect moment

Regardless of the package you choose, the moment you secure your wedding date, your chosen Sydney wedding photography team starts preparing for your big day. Their goal is to capture every meaningful glance, every candid laugh, and every enchanting moment in the most authentic way possible, making sure to make your wedding day unforgettable. Whether it's a local celebration or a destination wedding, these professional wedding photographers and videographers work seamlessly to document your day.

Post-wedding: Extracting the essence of your special day

Post-wedding services go beyond just processing and delivering the photos. Some studios, like the award-winning wedding photography studio, Images by Kevin, take pride in crafting exquisite wedding albums, helping you relive the best moments of your extraordinary day through these Arts. These wedding collections become a legacy, a tangible narrative of your romantic wedding journey.

What is the role of Images by Kevin and other renowned studios in Sydney wedding photography?

Images by Kevin: A symbiosis of art and emotion

Images by Kevin, an experienced wedding photographer based in Sydney, exemplifies artistic and emotional fusion. Catering to a variety of wedding styles, each snapshot taken by his team reflects a heartfelt story, transforming fleeting moments into timeless memories. As an award-winning photographer, Kevin and his photography and Videography studio, servicing Sydney and beyond, are dedicated to delivering top quality results that resonate with the essence of your love story.

Other remarkable Sydney wedding photography studios

Translucent Photography, along with several other Sydney-based studios, has been recognized repeatedly for their innovative approach to capturing weddings. Their work exudes a certain aura that beautifully encapsulates the jubilation and love that makes each wedding unrepeatable. These talented photographers and videographers form a cohesive wedding photography and videography team, ensuring that your wedding ceremony and celebration are immortalized with flair and precision.

Bridging your vision with Sydney's best wedding photographers

These studios excel in understanding the unique needs and dreams of every couple. From planning to execution, they work diligently to ensure your special day is captured in its most pristine form, reflecting the very essence of your love story. By choosing affordable photography packages offered by these experts, you're investing in a lifetime of memories.

How does Translucent Photography and other photography teams revolutionize wedding photographs?

Translucent Photography: A story in every click

Based in Sydney, Translucent Photography creates a narrative within each image, encapsulating the spirit of the wedding day. The team's dedication and passion are evident in their work, producing a stunning narrative that speaks volumes about the couple's shared love and happiness. Their approach to wedding photography Sydney sets a benchmark for leading wedding photography services, ensuring that your story is told with depth and emotion.

The role of the photography team on your wedding day

An adept photography team can ensure none of the magic is lost between the ceremonies. They create a tangible memory lane, capturing all the enchanting moments that are often left out. With an experienced team around, you can immerse yourself in your special day, knowing your moments are being captured flawlessly. Whether it's the laughter shared during the wedding ceremony at Crown Sydney or a tender glance exchanged amidst the landscape photography settings of the Southern Highlands, every detail is meticulously documented.

Reliving your special day with candid wedding photography and videography

Great wedding photography and videography make you laugh, cry, and feel every emotion all over again. Every captured candid moment lets you relive your wedding day, igniting the same euphoria that you felt on the day itself. This is the heart of wedding photography and videography, where each wedding video and album becomes a cherished narrative of your unique celebration.

How to ensure you get the best out of your Sydney wedding photography and videography experience?

Nailing down your photography and video package

A clear conversation about your expectations and specific needs is essential. Elucidate what you want in your wedding package. Decide whether you prefer candid shots, traditional wedding images, or a mix of both. It's about finding the right balance and ensuring your wedding photography and videography team understands your vision to capture your perfect moment in a way that truly reflects your personal story.

Making the most of your Sydney wedding with the perfect wedding photography team

Once you have picked the perfect Sydney-based wedding photographer whose style gels with yours, trust them to do their job. Factor in their advice and insights while planning your wedding schedule to ensure the best photography outcomes. Remember, the best wedding photography is not just about the images but the experience and memories that come with it.

Investing in professional wedding photography in Sydney: A lifelong memory

Your wedding photos are more than just images; they are the doorway to one of the most beautiful days of your life. Investing in professional Sydney wedding photography guarantees you priceless moments immortalized in the form of art, making each photo a lifelong treasure. When you look back at your wedding pictures, you'll not only see the beauty of the day but feel the warmth and joy that enveloped every moment, thanks to the dedication of professional photography teams like those at Images by Kevin and Translucent Photography.

The Role of Videography in Capturing Wedding Memories

Videography stands as a dynamic counterpart to photography in the realm of wedding celebrations, offering a moving image narrative that captures the essence of the day's emotions, speeches, and festivities. Professional videographers, equipped with high-definition cameras and stabilization equipment, ensure that every significant moment, from the exchange of vows to the joy of the reception, is captured with cinematic quality. The ability to record the couple's first dance, the laughter during speeches, and the subtle glances shared between loved ones adds an invaluable dimension to the preservation of wedding memories.

Wedding Photographers: The Artists Behind the Lens

Sydney's wedding photographers are celebrated for their artistic vision and ability to capture the day's fleeting moments with both precision and grace. Renowned for their creativity, they utilize Sydney's stunning backdrops—from the sun-drenched beaches to the lush gardens and historic architecture—to frame timeless moments. These photographers blend technical skill with an intimate understanding of lighting and composition, ensuring that every photograph tells a story, from the grandeur of the ceremony to the intimate moments shared in seclusion.

Renowned for their boundless creativity, Sydney's wedding photographers are adept at weaving the city's diverse tapestry into the narrative of each wedding. The sun-drenched beaches, with their golden sands and azure waters, become the stage for barefoot vows and laughter-filled embraces. The lush, verdant gardens, teeming with flora, offer a serene backdrop for tender, whispered exchanges between lovers. Meanwhile, the historic architecture, with its stoic grace and time-worn beauty, frames the solemnity and grandeur of the ceremony, lending each photograph a weight and depth that transcends the visual.

These photographers are more than just individuals with cameras; they are artists armed with an intimate understanding of lighting, composition, and timing. Their technical skill is unmatched, allowing them to harness the capricious nature of natural light, to play with shadows and silhouettes, and to capture the delicate interplay of colors at the golden hour. But it's their ability to foresee and frame a moment before it unfolds that truly sets them apart—a laugh, a tear, a look of love caught in a fraction of a second, never to be repeated, yet remembered forever.

The storytelling prowess of these photographers ensures that every image is imbued with narrative power. Each photograph is a verse in the larger poem of the wedding day, from the grand, sweeping shots that capture the scale and emotion of the ceremony to the quiet, unguarded moments of introspection and joy shared in seclusion. The ability to toggle between these extremes, to find beauty in both the majestic and the mundane, is what makes their work so compelling and so deeply resonant with those who entrust them with their memories.

Sydney's wedding photographers navigate the city's myriad landscapes with the ease of seasoned cartographers, their cameras chronicling love stories against a backdrop as dynamic and vibrant as the couples themselves. In their hands, every wedding becomes a masterpiece, a collection of moments that, when woven together, tell a tale of love, commitment, and the beginning of a new journey. Through their lenses, the spirit of Sydney—its light, its landscapes, and its architectural heritage—becomes an integral character in each love story, adding depth and context to the celebration of union.

In essence, these photographers do more than document a day; they elevate it into art, capturing fleeting moments with such precision and grace that they become timeless. Their work stands as a testament to the power of visual storytelling, where every frame is a portal back to the day when two hearts became one under the Sydney sky.

The Symphony of Wedding Music

Wedding music, curated with care, sets the emotional tone for the day, from the anticipation of the bridal march to the joyous celebration of the reception. The selection of music, often personalized to reflect the couple's journey, resonates through the day's events, influencing not only the atmosphere but also the emotional depth captured in photographs and videos. The sound of laughter, the quiet whispers, and the rhythmic steps on the dance floor are all accentuated by the underlying score, creating a rich tapestry of sounds and images.

The art of curating wedding music is akin to weaving a tapestry of sound, each thread colored with the hues of the couple's memories, dreams, and promises to each other. These melodies, whether steeped in tradition or infused with modernity, serve as the backdrop against which the day's emotions dance and swirl. The carefully selected songs become more than just background music; they are the heartbeat of the celebration, pulsating with the energy and spirit of the occasion.

As the bridal march echoes through the venue, its timeless melody enveloping the guests, there's a collective intake of breath—a moment of anticipation that heralds the beginning of a new chapter. This music, often laden with personal significance, guides the bride towards a future intertwined with her partner, each step in harmony with the rhythm of the promise of forever.

The reception, with its joyous celebration, is where the symphony of wedding music truly comes to life. The playlist, often a reflection of the couple's shared tastes and history, invites guests to join in the celebration, creating a communal experience of joy and festivity. The first dance, set to a song that often encapsulates the couple's journey, is a poignant moment of unity and love, a visual and auditory representation of their bond.

This symphony of sounds does not merely fill the air; it permeates the very essence of the celebration, influencing the emotional depth captured in the photographs and videos. The laughter, the spontaneous outbursts of singing along, the soft exchanges between old friends and new—every moment is imbued with the emotion of the music. The dance floor becomes a canvas of movement, with couples swirling in synchrony to the rhythms, their steps a dance of light and shadow captured forever by the photographers and videographers.

The role of music in a wedding extends beyond mere entertainment; it is a vital component that shapes the atmosphere, transforming a series of events into an immersive emotional experience. The symphony of wedding music, with its ability to evoke memories and stir emotions, becomes a timeless accompaniment to the day's festivities, weaving together a rich tapestry of sounds and images that resonate long after the final note has faded. In the hands of a skilled curator, the music becomes a living, breathing entity that elevates the celebration, making it an unforgettable mosaic of moments, melodies, and memories.

The Precision of the Camera

In the artful hands of wedding photographers and videographers, the camera transcends its mechanical nature to become a conduit for emotion, a tool for capturing the ephemeral beauty and raw emotion of the wedding day. The choice of camera and lens is pivotal, not just for the technical superiority they afford but for their role in realizing the photographer's artistic vision, allowing them to capture moments with a clarity and depth that resonate with emotional truth.

Professional photographers curate their equipment with care, selecting from a range of DSLRs, mirrorless cameras, and specialized lenses, each chosen for its unique capabilities. The depth of field in a portrait, the clarity of a candid shot in a dimly lit reception hall, the sweeping grandeur of a drone-captured aerial shot—all are contingent on this choice, on the precise alignment of equipment to vision.

The camera, in this context, is more than just a tool; it's an extension of the photographer's eye, a medium through which the day's fleeting moments are transformed into lasting memories. The soft, diffused light of dawn, the vibrant hues of a sunset, the intricate details of a lace gown, or the spontaneous joy of a dance floor revelry are all captured with a precision that belies the chaotic, fleeting nature of the moment.

This precision is not just technical but emotional, the camera's lens focusing not just on the visual elements but on the essence of the moment—the joy, the anticipation, the solemnity, the unabashed celebration. It's this ability to translate emotion into image, to capture not just the scene but the feeling it evokes, that sets professional wedding photography and videography apart.

Moreover, the camera's role extends beyond the capture of individual moments to the telling of a cohesive story. Through the lens, the day's narrative unfolds, each frame a chapter, each shot a verse in the larger poem of the wedding day. The camera, thus, becomes a storyteller's tool, its precision in capturing the minutiae of the day contributing to the overarching narrative of love, celebration, and the beginning of a shared journey.

In wedding photography and videography, the precision of the camera, coupled with the skill of the photographer or videographer, becomes the key to unlocking the day's magic, transforming fleeting moments into timeless memories.

Innovations in Wedding Photography

In the fast-evolving realm of wedding photography, innovations play a crucial role in shaping how moments are captured and remembered. Techniques such as drone photography have introduced a bird's-eye view of ceremonies and receptions, offering a grand and encompassing perspective that was once impossible to achieve. Furthermore, advancements in camera technology have enabled photographers to capture breathtaking low-light images, ensuring that the ambiance of candlelit dinners and twilight celebrations is preserved with clarity and detail. These innovations not only expand the creative palette for photographers but also ensure that each wedding album is a unique and timeless artifact.

Beyond the skies, advancements in camera technology have revolutionized the way photographers approach challenging lighting conditions. Low-light photography, once the bane of many wedding photographers due to its demand for high ISOs and the risk of grainy images, has been transformed by the advent of more sensitive sensors and sophisticated noise reduction algorithms. This technological leap ensures that the soft glow of candlelit tables, the twilight embrace of the couple, and the vibrant energy of dance floors lit only by DJ lights are captured with a fidelity and clarity that rival the brightness of day. The ability to preserve these moments, rich in atmosphere and emotion, without the intrusion of artificial lighting, maintains the authenticity and mood of the celebration.

Moreover, innovations such as mirrorless cameras have changed the game with their compact size, silent shooting capabilities, and rapid autofocus systems. These features allow photographers to blend into the background more seamlessly, capturing candid moments with a discretion that was harder to achieve with bulkier, noisier DSLR cameras. The result is a more intimate, genuine collection of images that reflect the unguarded joy and spontaneity of the day.

The creative palette for wedding photographers is further expanded through techniques like 360- degree photography and virtual reality (VR) wedding experiences. These cutting-edge approaches offer couples and their loved ones the opportunity to revisit their special day in an immersive manner, exploring moments from every angle and reliving the celebration in a virtual space.

These innovations not only push the boundaries of what is possible in wedding photography but also ensure that each wedding album is a bespoke masterpiece, a collection of moments captured through a blend of artistic vision and technological prowess. As photographers embrace these new tools and techniques, they offer couples a richer, more varied tapestry of memories, ensuring that each wedding album is not just a record of the day but a timeless artifact that stands as a testament to the couple's love story, set against the backdrop of an ever-evolving photographic art form.

Wedding Planners: Orchestrating the Perfect Day

Behind every seamless wedding is a dedicated wedding planner, whose meticulous coordination ensures that each element, from the floral arrangements to the timing of the ceremony, unfolds flawlessly. Their collaboration with photographers and videographers is pivotal, as they help orchestrate moments that are prime for capturing, such as the first look, the exchanging of vows, and the first dance. A planner's understanding of the day's flow allows photographers to be in the right place at the right moment, ensuring that no meaningful gesture or expression is missed.

A wedding planner's role transcends mere logistics; it's an artful blend of coordination, creativity, and communication. They are the conductors of a complex orchestra comprising florists, caterers, musicians, and, crucially, photographers and videographers. Their meticulous planning and foresight ensure that every decorative element, from the ethereal beauty of floral arrangements to the subtle nuances of lighting, complements the visual storytelling of the day.

The collaboration between wedding planners and photographers is particularly symbiotic. Planners craft the timeline of the day with an acute awareness of lighting and setting, creating windows of opportunity for those breathtaking shots that define wedding albums. They choreograph moments of profound significance—the emotional first look, the exchange of vows under a canopy of flowers, the first dance illuminated by a sea of twinkling lights—ensuring that photographers are poised to capture these milestones from the best vantage points.

Moreover, planners are adept at anticipating the unpredictable, smoothing over the inevitable hiccups that arise, and keeping the day's flow seamless. This behind-the-scenes vigilance ensures that photographers can focus on their art, unencumbered by logistical concerns, their lenses capturing the joy and beauty of the day uninterrupted.

A wedding planner's understanding of the day's rhythm is invaluable; they signal photographers to moments ripe with emotion and significance, ensuring that no tender glance, tearful smile, or burst of laughter goes unrecorded. They are the guardians of the day's pace, balancing the need for formal portraits with the desire for candid, spontaneous shots that capture the essence of the celebration.

In essence, wedding planners are the unsung heroes of the wedding day, their expertise and dedication allowing couples to immerse themselves fully in their celebration, secure in the knowledge that each moment is unfolding as envisioned. For photographers, planners are invaluable partners, their coordination ensuring that the visual narrative of the day is rich, complete, and utterly captivating. Together, they create not just a wedding but a masterpiece of memories, each frame a testament to the beauty and joy of the day, preserved for generations to come.

The Enchantment of the Wedding Dress

The wedding dress, often a centerpiece of matrimonial celebrations, holds a story in every seam, embodying the bride's personality and dreams. Photographers give special attention to capturing the dress in all its detail, from the intricate lace patterns to the flow of the fabric as the bride moves.

The way the dress complements the bride, the play of light on its surface, and the reactions it evokes from those present are all elements that photographers aim to capture, creating a visual homage to this iconic symbol of the wedding day.

Photographers, aware of the dress's significance, dedicate themselves to capturing its beauty and the myriad ways it interacts with the day's light, settings, and emotions. They seek to document not just the garment but the way it encapsulates the bride's spirit, the craftsmanship of its design, and its role as a central emblem of the wedding narrative. The attention to detail is paramount; the intricate patterns of lace, the delicate sweep of fabric, the subtle glimmer of embellishments under soft lighting—all these aspects are meticulously captured to showcase the dress's artistry and the way it complements the bride's form and movements.

Beyond the physical beauty of the dress, photographers are attuned to the emotional resonance it carries. The anticipation it embodies as it hangs, almost ethereal, awaiting its moment; the gasps and tender smiles it draws from those who behold the bride adorned in her chosen gown; the way it flutters and flows, a silent witness to the day's joy and solemnity. These moments, rich in emotion and beauty, are frozen in time through the lens, crafting a visual homage that extends beyond mere documentation to become a celebration of the dress and its deeper significance.

The interplay of light plays a crucial role in how the dress is immortalized in photographs. Whether basking in the soft glow of morning light, standing stark against the dramatic backdrop of a setting sun, or enveloped in the ambient warmth of candlelight, the dress's texture, color, and form are explored through varied lighting conditions. This not only highlights the dress's physical beauty but also adds layers of mood and atmosphere to the images, enhancing the narrative woven around the garment.

In capturing the enchantment of the wedding dress, photographers do more than preserve a memory; they create a visual ode to one of the day's most emblematic elements. Through their lenses, the dress is elevated from a mere piece of attire to a poignant symbol of the wedding day, imbued with the bride's personality, aspirations, and the love that surrounds her as she steps into a new chapter of life.

Florists: Weaving Beauty into Every Frame

Florists contribute to the wedding's visual narrative by creating arrangements that not only adorn the venue but also enhance the photographs. The choice of flowers, their colors, and how they are arranged can dramatically affect the look and feel of both the ceremony and the images captured.

Photographers often work closely with florists, ensuring that the floral designs complement the lighting and the composition of their shots, adding vibrancy and a sense of life to every image.

The collaboration between florists and photographers is a dance of visual harmony, where the choice of flowers, their hues, and the style of arrangements are carefully considered to complement the lighting, theme, and composition of the photographs. This synergy ensures that the floral designs do more than just decorate; they elevate the aesthetic dimension of each image, adding layers of color, depth, and texture that enrich the visual storytelling.

Photographers, with their keen eye for detail, often find inspiration in the floral arrangements, capturing the way light filters through delicate petals, the intricate patterns of the leaves, and the soft, ethereal glow of the arrangements in the golden hour. These images are not just photographs but odes to the ephemeral beauty of nature, immortalized through the lens. They celebrate the artistry of the florists, whose creations frame key moments like the exchange of vows under a floral arch or the first dance surrounded by petals and greenery, adding a touch of enchantment to every frame.

Moreover, the choice of flowers and their arrangement speaks volumes about the couple's personality and the theme of their wedding. Whether it's the romantic allure of roses, the rustic charm of wildflowers, or the exotic vibrancy of orchids, each choice contributes to the story the couple wishes to tell. Florists, with their deep understanding of the language of flowers, curate compositions that reflect the couple's journey, dreams, and the essence of their love, making each wedding uniquely beautiful.

The magic of floristry extends beyond the visual to the tactile and the olfactory, creating an immersive experience that is felt just as profoundly as it is seen. The soft rustle of leaves, the delicate fragrance of blooms, and the cool touch of petals engage the senses, adding a layer of intimacy and immediacy to the celebration. Photographers capture this multisensory experience in their images, conveying not just the beauty of the arrangements but the atmosphere they create, the emotions they evoke, and the memories they inspire.

In the grand tapestry of a wedding, florists and photographers work in tandem to weave a narrative of beauty, emotion, and celebration. Through their collaborative efforts, every frame becomes a testament to the beauty of nature, the art of floral design, and the timeless allure of love captured in full bloom.

Capturing Emotions: The Heart of Wedding Photography

Perhaps the most compelling aspect of wedding photography is its ability to capture the spectrum of emotions that unfold throughout the day. From the anticipatory smiles of the morning preparations to the joyous tears during the ceremony and the uninhibited laughter at the reception, photographers are tasked with chronicling these genuine moments. The ability to capture such emotions requires not only technical skill but also empathy and intuition, as photographers must be attuned to the subtleties of human expression and the dynamics of personal interactions.

The art of capturing emotions extends beyond the mere click of a shutter; it requires an intricate dance of empathy, intuition, and timing. Photographers become the silent witnesses to a range of expressions, each one a fleeting whisper of the soul. They navigate the day with a keen sensitivity to the atmosphere, their eyes and lenses attuned to the subtleties of human expression. It is in a glance, a touch, a smile brimming with unspoken words, that they find the essence of their craft.

This emotional alchemy demands more than technical prowess; it calls for a deep understanding of the human experience. Photographers must immerse themselves in the ebb and flow of the day's energy, intuiting the moments before they unfold. The anticipatory tension in the air before the ceremony, the burst of elation following the first kiss, the warm glow of affection as families unite —these are the moments that define the day, each one a precious gem to be carefully unearthed and preserved.

The challenge and beauty of capturing emotions lie in their transient nature. A tearful eye, a burst of laughter, a comforting embrace—these moments are as ephemeral as they are profound. The photographer's task is to freeze time, to distill the essence of these emotions into a frame that will endure long after the moment has passed. It is a task that requires not just a quick hand, but a heart that resonates with the human condition, a heart that sees beyond the visible to the very soul of the celebration.

In the grand narrative of a wedding, emotions are the threads that weave the story together, each photograph a chapter in a larger tale of love, family, and celebration. The ability to capture these emotions is what sets wedding photography apart, elevating it from mere documentation to an art form. Through their lenses, photographers gift couples not just memories, but a treasure trove of feelings, a legacy of love captured in the silent language of emotion. This is the heart of wedding photography, the sacred task of capturing not just images, but the very essence of the human spirit in celebration.

The Final Touch: The Art of Editing

After the echoes of the last dance fade and the warmth of the final farewells lingers, photographers retreat to the sanctity of their studios, where the art of editing breathes life into the day's captured moments. This stage is far from a mere technicality; it is where the essence of each image is gently coaxed to the surface, where the raw becomes refined. Adjustments in color balance, lighting, and composition are meticulously applied, each stroke of the editor's tool guided by the couple's unique narrative and the photographer's artistic vision. Editing, in its essence, is a delicate dance between reality and artistry, a process where the natural beauty of an image is enhanced, not overshadowed.

It's here, in this alchemy of pixels and passion, that the wedding album transcends the ordinary, becoming a curated collection that not only mirrors the day's joy and splendor but also the depth of the photographer's craft. This final touch is a testament to the transformative power of editing, ensuring that every photograph is not just seen but felt, an echo of the day's magic preserved forever.